Forbes is one of the most influential business magazines in the United States. Founded in New York in 1917 by Scottish journalist B.C. Forbes, it pioneered the reporting of business news. Unlike the prevalent dry and number - stacking business reporting at that time, B.C. Forbes insisted on focusing on the people who controlled the enterprises, emphasizing the importance of “practitioners and practice” and advocating entrepreneurial spirit and innovation.
Forbes-2025 福布斯杂志下载
Forbes is a bi - weekly magazine, featuring more than 60 commentaries on companies and their operators in each issue, all of which are original and concise. Its coverage spans a wide range of fields, including finance, industry, investment, marketing, technology, communication, science, and law. Today, Forbes has grown into a globally renowned publishing and media group. Its flagship magazine, Forbes, has nearly 5 million high - level business readers worldwide. In addition to the magazine, Forbes has also launched a number of derivative media products, such as Forbes.com and Forbes Global.
Unique Features of the Magazine
Focus on Wealth and Elites
The core theme of Forbes is “wealth,” as reflected in its advertising slogan, “Where there is Success, there is Forbes,” which highlights its content - centered approach to wealth. The magazine pays great attention to the elite business community, highlighting their influence and sharing the success stories of businesses and entrepreneurs. For example, its “cover story” and other columns often focus on the economic activities of individuals, as well as featuring exclusive interviews and entrepreneurial experiences.
Unique Ranking Systems
Forbes is renowned for its unique ranking systems, such as the “Forbes Global Billionaires List” and the “Forbes Global 2000,” which list the world’s wealthiest individuals and most valuable companies. These rankings not only provide a vivid display of global wealth but also serve as a barometer for global economic trends. By creating these lists, Forbes has successfully attracted the attention of business people worldwide and established its authority in the field of finance.
In - depth Reporting and Forward - looking Analysis
Forbes goes beyond surface - level news reporting by delving into the background of news stories, dynamic information, and industry trends. Its articles focus on the mindset of business elites, adhering to a people - centered approach and promoting entrepreneurial spirit. This in - depth reporting and forward - looking analysis provide important references for senior business decision - makers, earning Forbes the reputation of being the “barometer of the U.S. economy”.
Diversified Media Platforms
In addition to its print magazine, Forbes has actively expanded its digital media platforms. Forbes.com serves as the homepage for global business leaders, offering real - time reports on business, technology, investment, and lifestyle. Moreover, Forbes has launched a television program, Forbes on Fox, further expanding its influence in the media sector.
Influence
Authoritative Reference for Business Decisions
The forward - looking reports and in - depth analyses of Forbes provide important investment directions and business opportunities for senior decision - makers worldwide. Its accurate judgment of economic trends and in - depth research on the business environment enable business decision - makers to better grasp market dynamics and formulate effective business strategies.
A Global Platform for Business Elites
The readership of Forbes mainly consists of global business elites, including entrepreneurs, investors, and business decision - makers. Through its magazine, website, television programs, and various events, Forbes provides a platform for these business elites to interact and exchange ideas. For example, the global CEO conferences regularly held by Forbes attract numerous business leaders.
Benchmark in the Field of Finance
Forbes enjoys a high reputation and authority in the global field of finance. Its published rankings and lists have become symbols of global wealth and business success, attracting widespread attention from the global media and the public. The success of Forbes has also inspired other media and publications to innovate and develop in the field of finance.
Impact on China
With the rapid development of China’s economy, Forbes has increased its focus on the Chinese market. In 2003, the Chinese version of Forbes was launched in China, carrying forward the mother magazine’s mission of promoting entrepreneurial spirit and providing Chinese senior business decision - makers with tools for wealth creation. The launch of Forbes Chinese version
Forbes以“财富”为核心策划主题,其广告词“Where there is Success, there is Forbes”直接体现了其围绕财富展开内容的理念。杂志注重对商业精英群体的报道,推崇他们的影响力,介绍企业及企业家的成功之道。例如,“封面故事”等栏目常以人物的经济活动为主,还包括人物专访、创业经验等内容。