Wallpaper offers a diverse range of content, covering architecture, interior design, fashion, art, travel, lifestyle, technology, and culture. It is known for its bold design, vibrant colors, and creative layout, with eye – catching cover designs. The magazine has expanded its influence through design awards, travel guides, and collaborative projects. For instance, since 2005, it has hosted the “Wallpaper Design Award,” often referred to as the “Oscar of Design,” honoring outstanding achievements in design, architecture, fashion, transportation, lifestyle, and art.

Wallpaper has significant influence in the global design and lifestyle sectors, serving as a trendsetter for global living. It provides inspiration and reference for designers, architects, and creative professionals, while also offering readers opportunities to delve into design and lifestyle. The magazine’s content and initiatives have promoted career development and technological innovation in the design field, fostering the integration of design and daily life. Additionally, through its website and social media platforms, Wallpaper keeps track of the latest design and lifestyle trends worldwide, providing readers with a wealth of information.